Tag: marketing

So Atari is Back . . .

So Atari is Back . . .


At E3 2017, a surprise guest was there, Atari. A company I haven’t heard from in a very, very long time. I know that they’ve been making small and unpopular games, but I was pretty surprised to hear them announcing a brand new console. They didn’t reveal much about it other than the design and fact that it was being dubbed, The Atari Box. To me, it sounds like a knock off of the recent Steam Box, and even sounds like it might work the same way. According to Atari CEO, Fred Chesnais, the console is supposed to be able to not only play current games, but also feature some classic Atari games Remastered for the new generation of gaming. However, I’m very skeptical about this.

Incase you weren’t aware, Atari has had a horrible track record in the gaming industry as of recent years. Most games they’ve published haven’t been that great, and they were even worse back when the 360 and PS3 were popular. Though they’ve published many good games in the past like DOOM, Ikaruga, even The Witcher. However, after they released Alone in the Dark and Alone in the Dark: Illumination, things started to go a bit down hill for them. Will this console be a comeback for Atari? Maybe. Lets take a look back what Atari has done up until now.

What is Atari?

Atari used to be the greatest gaming company from the early days of gaming. It’s golden years were from 1978-1981 when they released the Atari 2600, one of their most popular and legendary consoles. It was also around the time their two most popular games were released, Centipede and Asteroids. They were the best company in North America, and were getting popular with each passing day. Releasing games such as Tempest and Adventure. However, this didn’t last.

The Gaming Crash of 1983 came out and brought an unfortunate end to Atari’s monopoly on the gaming industry. Due to their greedy and cheap business practices, they began to pay the price for it. With their refusal of putting credits of their developers in their games and their attempt to make consoles cheaper, it soon led to the unholy release of ET and Pac-Man. The two worst Atari games ever made. This move soon brought the company to it’s weakest.

Their two recent consoles (the Atari 5200 and the Atari 1200XL) both were total flops, and soon crippled the company. They racked up nearly half a billion dollars worth in losses. The company CEO soon sold 5,000 of their shares, and it wasn’t long before Atari had been bought out by a guy named Jack Tramiel. For awhile, the company had gone silent, and soon after, SEGA and Nintendo became the new face of gaming. That is, until Atari snuck back into the game.

What happened to them after 1983?

Even after the crash, Atari still remained a company. They were sort of in the background while SEGA and Nintendo were in steady competition. To try and make a comeback, Atari released the Atari 7200. While the console did have some of it’s perks, it just couldn’t compete with the Nintendo Entertainment System and the SEGA Genesis, and ended up being a flop. Pretty soon, both SEGA and Nintendo made their own handheld consoles (the Nintendo Gameboy and SEGA Game Gear). Once again, Atari put their hat in the ringer with the Lynx I and Lynx II handheld consoles. However, Atari again wasn’t a match for the Gameboy and Game Gear.

Then the Bit Wars began!

Both SEGA and Nintendo weren’t just trying to be the best when it came to game, but they also wished to be the best in visuals. Nintendo had been behind SEGA when it came to bits, with the NES being only 8 Bit, and the SEGA Genesis being 16 Bit. As for one final try, Atari came out and surprised everyone with the Atari Jaguar. “The first ever 64 bit console!” or so they said. Everyone was super excited to see Atari’s new console, and couldn’t wait to see the new visuals. Unfortunately, their excitement was soon met with disappointment when they found that almost all the games weren’t 64 bit.

Many of the games ranged anywhere from 16 bit to 32 bit, which of course wasn’t at all what they promised. Sadly the console just ended up being no different from the competition. It’s even to this day still considered just a 32 bit console. Soon after, SEGA and Nintendo both released their own 64 bit consoles (the Nintendo 64 and the SEGA Dreamcast). Even after SEGA dropped out of the Console Wars and Sony and Microsoft entered the limelight, Atari still continued making consoles. Most of these were just remakes of their old consoles and didn’t get much popularity.

Pretty soon, the company fell into obscurity and had gone dark for awhile. Until E3 2017.

My Thoughts on their New Console

You know what, to be honest, I personally hope it goes well. This company has to be the most stubborn gaming company I’ve ever seen. No matter what has happen to them in recent years, they are still here and are still making content for gamers. I hope what they have for us in September will be able to compete with Nintendo, Sony and Microsoft. I hope their console does great when it comes out. I don’t have the highest hopes, but I will remain optimistic for them.

In Conclusion

We’ve seen the rise and fall of Atari. We’ve seen the good and the bad this company has done. We’ve seen every success and failure this company has produced, and I have a strong feeling that they’ve learned from their mistakes. They’re aware of the mistakes they made in the past, and they should know by now that they have to give it their all. If they wish to get back in the game, they need to earn their consumers’ trust. They need to prove to the gaming community that this new console is a must-have for all gamers.

We can only hope . . .

Works Cited

  1. Fulton, Steve. “Atari: The Golden Years — A History, 1978-1981.” Gamasutra: The Art & Business of Making Games, Gamasutra, 21 Aug. 2008, http://www.gamasutra.com/view/feature/132160/atari_the_golden_years__a_.php.
  2. jihedovsky. “New Atari Console Will Bring ‘Current Gaming Content’ As Well As Classic Titles.” TechHub, TechHub, 17 July 2017, http://www.tech-hub-magazine.com/2017/07/17/new-atari-console-will-bring-current-gaming-content-as-well-as-classic-titles/.         
  3. “The Great Video Game Crash of 1983 / Useful Notes.” TV Tropes, TV Tropes, tvtropes.org/pmwiki/pmwiki.php/UsefulNotes/TheGreatVideoGameCrashOf1983?from=Main.TheGreatVideoGameCrashOf1983.   
  4. “From Vintage Video Game Consoles To Today.” TheGameConsole.com: Atari Video Game Consoles, TheGameConsole, http://www.thegameconsole.com/atari.html.  
  5. Rye, Rotten. “Bit Wars vs. Resolution Wars.” SuperNerdLand, SuperNerdLand, 20 May 2015, supernerdland.com/bit-wars-vs-resolution-wars/.                                                                                                                                                                                                                    



Micro-Transactions Everywhere!

Micro-Transactions Everywhere!


Tonight is the night! You finally decide to treat yourself after a long and rough week of work. You recently got your paycheck, you’ve cashed it in, and you’ve now got some spending money to buy you a nice dinner. No microwaved ramen tonight, nope, you’re going to get a nice steak dinner from BLT Steak. You get there around 7 PM, grab yourself a seat, order your meal, and patiently wait for your food to come. Your mouth is watering as you continue waiting, tapping your feet in excitement. The thought of that sweet juicy taste makes your stomach rumble, and after a few minutes, there it is. A raw steak on your plate with no sides. Your body freezes, and you suddenly become confused. You turn to the waiter and ask him what’s going on. He looks at you saying, “Oh, I’m sorry, sir. You wanted your steak cooked?”. You look at him mind-boggled, “Of course I did!” you say to him. “Oh, well I’m afraid you’ll need to pay a $10 fee to cook it, and if you want the sides that come with the dish, that’ll be an extra $5 fee for each.”

Imagine that for a moment, a world of micro-transactions. No longer can you buy an entire car, or an entire house, an entire book. If you wish to get the full experience, you must pay small fees to get the rest of your product. This is a terrifying reality that we’re entering. Hell, we’re already there. With game after game now being released with micro-transactions. Full priced $60 games being given this unholy treatment. This greedy practice has been going on for decades. Since the digital age of gaming, and it’s getting worse every year. From Deus Ex Mankind Divided, to Destiny, to Halo 5, and now Middle-Earth: Shadow of War. Let’s discuss this.

Middle-Earth: Shadow of War

The most infamous story out right now is Warner Bro’s inclusion of micro-transactions in the upcoming Middle-Earth Shadow of War. This feature will be included in the game’s Nemesis System. The system will allow players to purchase war chests that contains more orcs to help build their army, and even Training Orders, which can help level up their orcs and boost XP. Now, here’s the thing, I wouldn’t be so upset about this if it weren’t for one thing, this game is NOT an online game. Yep, it’s a single player, open-world, roleplaying game that has no option of playing online.

Not only that, but this game will also have the infamous two different in-game currencies. You know what I’m talking about, like how nearly all free-to-play mobile games have a gold currency and a diamond currency. This game will feature Mirian and Gold. Mirian you can earn through playing the game, and Gold you will most likely have to buy through different options like $0.99, $9.99, $49.99, and almost definitely $99.99. Which will probably be labeled as “Best Value!”. Warner Bros has published some great games in the past. Games like The Witcher 3, the Batman games, and even Mortal Kombat X. It’s a shame to see the company making greedy decisions like this.

Deus Ex Mankind Divided

I might be wrong, but as far as I’m concerned, this is the patient zero when it comes to single player games being given micro-transactions. The game offered in-game currency packs ranging from 1,000 – 15,000 Credits. The prices range from $0.99 – $9.99. They also offer you Praxis Kit Packs, Chipsets for Breach, and Weapon Packs. These are just little packs that will help make life easier in the Campaign and Breach. Now, unlike most micro-transactions, these are one-time use. Meaning if already purchased a weapon pack and wanted to buy it again for another save, you couldn’t do it. Since you already bought it for your last play-through.

The one thing that made me happy about this though, was the fact that Eidos Montreal didn’t seem to like the idea of micro-transactions in their game. Knowing they couldn’t get rid of them, they did however make it easy for players to make it through the game without being tempted into buying them. The fault lies with Square Enix on this one. Though the game did come with micro-transactions, I’m just glad Eidos was able to make it fair for all players to play.

Call of Duty

There was no way in hell that I was going to miss this one. This franchise has become very infamous for their disgusting practices with micro-transactions. This ugly trend began back in Black Ops 2, when the game came out with different colored camos you could purchase from the in-game store. The prices for these ranged from $0.99 – $1.99. Not the greatest, but I was happy it was just cosmetics. Then things got crazy when the infamous Call of Duty Ghosts was released. You thought Black Ops 2 was bad? This game had skin packs, character packs, weapon packs, and even voice packs. There are more micro-transactions in this game than any other game I’ve seen. A grand total of 78 options to purchase. Wow.

However, that isn’t even the worst of it all. Advanced Warfare launches in 2014. The first Call of Duty game to officially feature a loot system. The dreaded Supply Drops are born. There are two kinds of Supply Drops in this game; Common and Rare. Common Drops come with three items and will only give you common items with the very slight chance of a rare item, and Rare Drops come with three items that will give rare and common items. The rarity of these items range from Common, Rare, Legendary, and Epic. This system has been with COD ever since. From Advanced Warfare, to Black Ops 3, to Infinite Warfare, and even to Modern Warfare Remastered. It’s just sad to see.

The Solution

Like I’ve stated before, the best way to stop these ugly practices from continuing is by completely refusing to purchase this content. If the entire gaming community stands up and demands the removal of micro-transactions in $60 games, then our voices will be heard, and the gaming industry just might change their minds. That’s the only way we can successfully put an end to this disgusting trend.

In Conclusion

There is a major difference between micro-transactions in $60 games versus micro-transactions in Free-To-Play games. Some Free-To-Play games need them in-order to keep their game alive. No MMO can continue to thrive without them. Some good examples are Warframe, Team Fortress 2, and World of Tanks. When you have them in a $60 game, that’s where I get angry. When I pay full price for a game, I expect to be getting the full game. Not bits and pieces that I have to unlock by paying for small extra fees. That’s insane.

It is our choice to decide whether or not micro-transactions in gaming is okay. Much like how it’s our choice to purchase these small fees. We don’t have to purchase these, at least until the game starts tempting us. If this trend doesn’t end, I fear that another Game Crash may come in the near future. Hopefully things will change soon.

Works Cite

  1. Osborn, Alex. “Middle-Earth: Shadow of War’s Nemesis System Will Have Microtransactions.” IGN, IGN, 5 Aug. 2017, http://www.ign.com/articles/2017/08/06/middle-earth-shadow-of-wars-nemesis-system-will-have-microtransactions.                   
  2. 24/08/2016, Wesley Yin-Poole Published. “Deus Ex: Mankind Divided’s Annoying Microtransactions in the Spotlight.” Eurogamer.net, Eurogamer, 24 Aug. 2016, http://www.eurogamer.net/articles/2016-08-24-deus-ex-mankind-divideds-annoying-microtransactions-in-the-spotlight.
  3. Jacques, John. “Call of Duty: Modern Warfare Remastered Gets Microtransactions.” Game Rant, Game Rant, 14 Dec. 2016, gamerant.com/call-of-duty-modern-warfare-remastered-microtransactions-101/.                                                                                                           



Final Fantasy XV: Another Game of War

Final Fantasy XV: Another Game of War


Machine Zone, a company we’ve all come to know. The company started small back in 2013 with their recent mobile game, Game of War: Fire Age, and got bigger in 2015 during the Super Bowl with their famous commercial for the game, featuring Kate Upton. It was a silly, over the top performance for a rather dull and below average game. Still the game managed to make a lot of cash in 2015, with over $600 million in revenues in that year alone, and as of August 3rd, 2017, it is making a little over $700,000 in daily revenues alone. This game is the one that started it all. Following the release and popularity of Game of War, we were soon greeted with Mobile Strike in 2015. Most popular, again, for it’s commercials now featuring Arnold Schwarzenegger. This game, was almost the exact same as Game of War. Very similar style and gameplay, and it made $1.47 million worldwide ($873K in revenues). Both of these combined made a little over $2 million worldwide, and when you see these games, you begin to wonder how and why.

Then the day comes. On March 31st, 2017, Machine Zone releases Final Fantasy XV: A New Empire, and I instantly begin to cringe. This game, once again, is extremely similar in both style and gameplay from both Mobile Strike and Game of War. This game is exceptionally insulting to the Final Fantasy Franchise. It plays absolutely nothing like the classic games we all know and love. It’s just another Game of War clone with Final Fantasy XV painted over it, because the “developers” at Machine Zone were too lazy to update or change their games over time. In today’s blog, I wish to discuss the absolute insanity of this marketing scheme that companies like Machine Zone make every day, and succeed at. Let’s have a look.

What is Game of War?

Game of War, released back in 2013, was a Real Time Strategy game that is based around building a kingdom with resources you collect, gold you earn, and armies you raise. Once you build a strong enough kingdom and army, you may have the option to go to war with other kingdoms. In an attempt to steal their resources, and even capture their hero. If you’re not one for going solo, you can make alliances with other players. This will allow to supply each other with various resources, as well as gold, to keep both of your kingdoms afloat. Sounds like a brilliant game concept, right? Well, not quite.

Though the game on paper sounds to be well put together, things begin to slowly fall apart immediately after the tutorial. The game throws you into this false sense of security, giving you free gold and resources so that it may show you how the game works. After that, it sets you on your own, and the tasks slowly begin getting harder and harder. With every objective you complete the costs start getting bigger and bigger. Pretty soon, you start to notice your resources and gold are quickly depleting, and your kingdom is slowly growing desperate. You try building and expanding new parts of your kingdom, only to be met with a time wall that lasts anywhere from 24 to 72 hours, and you don’t have that time. What do you do? Buy the micro-transactions of course.

If it isn’t the obnoxious time walls Game of War throws in your face, they do better advertising their micro-transactions at you, or in this case “bundle packs”. These lovely little packages include huge boosts in gold and resources. They’re the little things that catch your eyes, and for only $2.99, you have no choice but to buy. One way or another, you can and will fall victim to this nasty scheme. You may start the game playing for free, but soon enough, you’ll be tempted by the dark side of micro-transactions.

That is Game of War in a nutshell. A formula that has now been repeated three times.

First Kate, then Arnold, and now Final Fantasy

One of the ways Machine Zone’s games rose to such popularity was due to their commercials featuring famous people and franchises. The most notable being the recent partnership between Square Enix and Machine Zone to create Final Fantasy XV: A New Empire. One of the worst partnerships in history, but the smartest. What better way to make an extra buck than by partnering up with a company that has two of the top grossing games on iOS? It’s a genius idea by Square Enix.

Now, the reason why I’m most upset about this is not only because of the fact that it’s just the same exact game, but the fact that its Final Fantasy. A game series that’s famous for it’s amazing and unique gameplay, it’s incredibly in depth story, and it’s beautifully crafted characters. In case you’re wondering, no, there’s none of that in FFXV: A New Empire. No story, no characters, just a bland, lifeless Noctis telling you how to build your castle. It’s boring, and they could’ve done so much with this game! They could’ve added a story to, they could’ve added better gameplay with the combat, they could’ve come up with a new concept for the game, but they instead simply copy and paste their old formula from their past games, because it’s cheaper and it gives them more money. Its what Machine Zone is best at.

The Solution

The best solution to this issue is to stop supporting these kind of disgusting business practices. Stop giving in to their micro-transactions, stop supporting their copy & paste method of game design, and show Machine Zone what a real video game looks like. By now, its painfully obvious that the company is simply doing this for money and nothing more. If their use of Arnold didn’t give it away, Final Fantasy certainly does. If we stop supporting groups like this, maybe we can get them to change their ways. Possibly set gaming companies on a better path for the future. Only time will tell.

In Conclusion

We all have a choice. We can choose to download and invest money into games like these. We can choose to support these kind of games for having iconic characters advertise them to us. As long as Machine Zone continues making money off their games with their ridiculous micro-transactions, then more companies will soon follow in their footsteps. Hell, they already have. However, that is a choice we all must make. I think this quote by Froghand can sum it up pretty well.

“We’ve entered an ecosystem where games are no longer sold to players, but are instead leased to them piecemeal, where it is perfectly acceptable to create an unfinished product because the sheep just don’t fucking care about their rights as a consumer. And one of the problems that this ecosystem presents is that games have no more room for flavor text and fun, because to have too much fun would mean that there won’t be any more opportunities to sell more of the game to them later on down the line, in micro-transactions and character skins and other devious practices which have, due to the ignorance and disinterest for the disgusting and unwashed gamer masses, become the standard norm for games, paid, free, or otherwise. It is no longer enough for companies to charge eighty dollars – eighty fucking bucks, the price of two week’s worth of groceries – per game, in addition to the four to six hundred dollars for the games console itself, but it is only once they start adding in ways to continue extracting money from you even after you’ve paid this exorbitant price for a luxury product, that they will become placated until they find more ways to nickel and dime you.”

At the end of the day, we the consumer must decide if this is okay.

Works Cited

  1. DiChristopher, Tom. “Immersive Games Cashing in on Mobile Billions.” CNBC, CNBC, 3 May 2014, http://www.cnbc.com/2014/05/02/on-mobile-more-challenging-games-mean-more-money.html.
  2. Gilbert, Ben. “How the Abysmal ‘Game of War’ Featuring Kate Upton Makes so Much Money.” Business Insider, Business Insider, 22 May 2015, http://www.businessinsider.com/how-game-of-war-makes-money-2015-5.
  3. https://thinkgaming.com/app-sales-data/3352/game-of-war-fire-age/
  4. https://thinkgaming.com/app-sales-data/164583/final-fantasy-xv-a-new-empire/
  5. Carter ThomasDecember 8, 2015App Monetization, Blog, Case Studies 25 Comments. “13 Top Grossing Apps That Are Making Way Too Much Money.” Bluecloud Solutions – App Marketing, Bluecloud Solutions, 21 Feb. 2017, http://www.bluecloudsolutions.com/blog/13-top-grossing-apps-revenue/.
  6. “Machine Zone and Square Enix Announce Partnership to Develop FINAL FANTASY XV Mobile MMO Game.” Business Wire, 7 Nov. 2016, http://www.businesswire.com/news/home/20161107006256/en/Machine-Zone-Square-Enix-Announce-Partnership-Develop.